Logo design is still a new field for me. It was not a fully explored field in my digital design classes. Now that I am no longer in school and recently started an online portfolio, this is a good opportunity to start a case study on a logo design.
For this case study, I decided to create a logo to identify as an artist. Since most of my works revolve on traditional mediums–such as drawings/illustrations on paper, I decided to focus more on a signature based logo.
However, I am not comfortable using my signature as an authentication, since it resembles random scribbles and might ruin the quality of an artwork. The other option was to use my initials to sign original artworks, but it still feels similar to using my own signature. Nonetheless, the thought of using my initials seemed slightly better than using my signature.
Then, I thought of using my initials R.S. / RS and bring a twist to somehow turn it into symbols or an icon. As I started to come up with ideas, it dawned into me that my family name, Segundo, is synonymous to the number 2. Coincidentally, it resembles r/l letter in the Korean alphabet. What makes even more convincing is its’ resemblance to the number 2. Therefore, I sketched out the following image.
A little background info on me: most of my works are inspired by Asian pop cultures.
I looked up other methods of signing artworks and came across watermarks, leading to Chinese seal stamps/chops.
Seal chops have the same weight and authority as a signature in China, Japan, and Korea. Originally dating from thousands of years ago, but its’ use still continues to this day in artworks, checks, greeting cards. Essentially, seal chops are used in any paper mediums.
What I liked most about seal chops is its’ versatility–they can be customized and still remain authentic. So I decided to use it since it is the perfect method of portraying my intended goal of a personal logo/signature. It even reflects the themes and medium I use as an artist. Using the sketches I have done, I incorporated them into the seal chop.
I had a bit of trouble finding the right hue of red. I intended to go for the original likeness of a Chinese seal shop by opting for vermilion red (C:0 M:86 Y:63 K:0). However, I did not like the result in screen it has a warm tone. A slight adjustment by decreasing the yellow tonal value was all I needed to achieve the tone of red I desired for my logo.
I eventually discovered a local business that specializes in making customized seals and rubber stamps. It took some time of convincing before I placed an order…and I am glad with my stamp.
Overall, this is my first case study on a relatively unexplored field of design for myself. It was a long learning process as I have looked up a myriad of case studies on Behance, graphic design blogs, and books to get the gist of it. I am aware it is not a formal case study project, but it is a starting point.
• Creating a Brand Identity: A Guide for Designers by Catharine Slade-Brooking
• Cloutier, G. H. “Illustrator How-To: Creating Your Own Chop.”CreativePro.com, creativepro.com/illustrator-how-to-creating-your-own-chop/.
• Rodriguez, Dina. “Designing Case Studies That Attract More Clients.” InVision Blog, 15 May 2017, http://www.invisionapp.com/blog/how-to-design-case-studies/